This week marked the launch of GoMetro.ie from the team behind successful free newspaper: Metro Herald. The primary aim of the site is to be the go-to resource for Dublin commuters with real time transport information including updates on the inevitable delays commuters face on their daily trek to and from work.
As you’d expect, with commuters as the principal target the site is designed primarily for smartphone use using a fully responsive design incorporating the usual plug in’s to allow social sharing and engagement.
Secondary to the commuting focus and to keep visitors engaged with the site they will also have news, entertainment and lifestyle sections all served up in the quirky bite sized chunks that Metro Herald readers have come to expect. The most popular features from the paper;” Mailbox”, “Good on Ya”, and “Yeh big ride” will all have a second home on the site.
The development is a major investment for the company and part of the on-going transition to a digital/multi-platform offering that all media has been undergoing. Metro Herald has already demonstrated its ability to deliver innovative campaigns and will be hoping that with the new site it can extend this to solutions combining print, digital and on-street capabilities as well as increasing its footprint beyond the current 200,000 readers.