Monthly Archives: January, 2012
‘Broadcast Licence’ Fee On The Cards For Ireland?
“Sitting in front of the TV, (smart) phone in hand, ‘liking’ the person who – in your not so humble [...]
How Can Brands Help With New Year Resolutions
How are the New Year resolutions going? Congratulations if you are still hitting the gym every Monday and don’t feel [...]
Pricing Strategy vs. Brand Strategy
As we make our way through these recessionary times, an obvious marketing approach for most brands is to clearly communicate [...]
Reality Bites – Does Reality TV Spell the End for the Traditional Soap?
With an average audience of 1.4 million, a devoted online following and a Bafta audience award; the cult series The [...]
Breaking The Habit
In keeping with the current trend of seeking new ways to cut costs, The Financial Times has reported that Lloyds [...]
Mindshare’s Mbassador Network
Hi, My name is Eimear, and I’m an Mbassador. I am one of 84 Mbassadors, and one of 6,000 Mindshare [...]
Some Hiccups Aside, RadioGAUGE Launches In The Irish Marketplace
Tuesday 17th saw The Independent Broadcasters of Ireland (IBI) and RTÉ Radio jointly launch RadioGAUGE to the Irish advertising community. [...]
Siri, A Competitor For Google?
If you haven’t tried Apple’s Siri yet you’ve probably seen the ads on TV or heard about it through a [...]